Combining social media and news to deliver leads and actionable intelligence.
We use a combination of current news, blogs and social data to deliver high-performance leads. Our patented technology uses what people read and share to better understand: them, their interests, and their networks.
It's a new way of understanding your existing (and potential) audience that yields impressive results. Contact us today to see how we can help.
Using Twitter Ads, we ran a campaign driving new magazine subscriptions for D Magazine, the city magazine for Dallas. In parallel, D ran the same campaign using D's own targeting. We were able to convert new subscribers at a 60% lower CPA than D's existing methods.
reduction in CPA
reduction in CPC
reduction in eCPE
Using Twitter Ads, we ran campaigns for Flixster promoting the streaming release of two Hollywood blockbusters on UltraViolet. We more than doubled the leads for less spend.
|Sci-Fi Movie Campaign|
|Click to Lead:||+ 35%|
|Cost per Lead:||- 40%|
|Zombie Movie Campaign|
|Click to Lead:||+ 70%|
|Cost per Lead:||- 48%|
“Using the MarketChorus algorithm, we ran Promoted Tweets and more than doubled the number of leads to Flixster's UltraViolet digital movie store. Compared to standard keyword targeting, we drove 56% more leads at nearly half the cost.”
—Mili Patel, Director, Digital Marketing at Flixster
We deliver actionable insights useable throughout your organization. Contact us to see how we can help.
Track and deliver existing customers, followers, competitors, potential markets, look-alikes, and more.
Understand any audience as a function of what they read and share, not just by their lifestyle statistics.
Interests change over time. Get regular updates so your marketing message is always fresh.
Our patented technology creates a representation of a campaign and measures how it's resonating in real-time.
We track interest across social networks by measuring share counts for multiple articles that represent a campaign.
We deliver the people who are reading and sharing the ideas relevant to your campaign.
Automated machine learning and topic modeling identifies clusters of related news over time and powers conceptual matching.