Audience Intelligence

Applying data science to digital advertising.

Ad Targeting Isn’t Intelligent

More ad targeting does not mean better ad results. Online advertisers are moving from impression-heavy campaigns to more interest based audiences, but the ad platforms high-level categories, stale data, and keywords mean most campaigns are still spray-and-pray. That’s why we built Resonance.

Introducing Resonance

We create real-time, custom audiences by understanding people based on what they read and share online.

For Social Ads, Display Ads and Content Marketing

1

You’re selling soccer apparel and want to grow brand awareness to a soccer-centric audience.

2

Resonance indexes millions of articles, posts, pins and tweets and finds the content most indicative of soccer lovers. Team, tournament, league and player news are all considered.

3

Resonance continuously builds an audience of people reading and sharing relevant soccer content in real-time.

4

You run ad campaigns targeting your Resonance custom audience that performs better than any native targeting, because you’re targeting real consumers actively showing intent.

Resonance Applies Data Science to Advertising

Real-Time Audiences

Resonance identifies audiences based on attention and real-time interests expressed across social networks and the open web. Because new content is always being published and shared, Resonance audiences are continuously refreshed.

Measures Intent Across the Web

Resonance integrates signals and measures the meaning of what people read and share to determine affinities and find intent. We deliver the people most inclined to connect with your message.

Patented Technology

We’re experts at extracting meaning from content at scale. Our patented core technology uses machine learning and natural language processing to understand entire articles being read. Measuring topics in context is far more meaningful than keywords on a timeline, old profiles, or clicks to a “Like” button.

Results, Not Impressions

For social advertising, display, lead generation or audience analysis, Resonance measures affinities and builds custom audiences that convert. It’s a data-driven approach that let’s you focus on audience quality, not quantity.

Built For

Twitter & Facebook Ads

Custom audiences for targeted social campaigns.

  • Custom audiences personalized for every campaign
  • Audiences built using real-time interests and attention
  • Continous stream of new audiences
  • Conquesting: target your competitor’s followers

Display Advertising

Create dynamic ad networks (urls and domains) based on real-time trends and high-affinity visitors, available for programmatic buying/DSPs or site-direct.

  • Custom ad networks based on real-time attention and activity
  • Find the most meaningful inventory ranked by social activity, sharing, and expected value
  • Use social indicators to predict traffic to undervalued inventory
  • Access the most relevant trending sites for site-direct or focused buys

Predictive Content Marketing

Find new audiences for your content by having Resonance target people reading and sharing related content -- even if those people have never been to your site.

Predictive Retargeting

Retarget your visitors with content related to what they’ve read in the past. Bring them back by automatically promoting meaningful new content on display, Twitter or Facebook ads.

A Few of Our Clients

“Using an audience generated by Resonance, we ran a Promoted Tweet campaign that more than doubled the number of leads to Flixster's digital movie store. Compared to standard keyword targeting, we drove 56 percent more leads at nearly half the cost.”

Mili Patel, Director, Direct Marketing at WB Digital, Rotten Tomatoes & Flixster