Discover content and people relevant to your brand, product, market, and competitors.
Resonance for HootSuite is a unique way to discover people relevant to your business for lead generation, audience analysis, and real-time marketing. Where other tools simply search for tweets, keywords, or hashtags, Resonance uses machine learning to analyze paid, owned, and earned content plus the people sharing it. Because it studies entire stories being shared, Resonance can tell you the context of people's interests and show you what they are saying. With Resonance, you can tailor your content to your audience, turn your now-engaged audience into customers, and convert your customers into brand evangelists.
Get Resonance today.
Discover, track, and publish meaningful content based on trending topics and social signals, making it easy to chart the popularity of the content your company creates, aggregates, or shares.
Use Resonance for lead generation and to grow targeted audiences, improving marketing campaigns and CRM applications.
*Available for HootSuite Pro and Enterprise Users.
Create a channel (news, blogs) around any topic (brands, products, competitors).
See the stream of people reading, talking and sharing an article.
Join the conversation. Follow users, RT, reply, or contact them directly.
Once you've found an article, find related content and people.